Alliance

Enterprise Partner Alliance Connection

The purpose of Enterprise Partner Alliance Connection is to directly connect our Alliance Partners to key sales, marketing and technical readiness tools to help accelerate your business.

We are continuously looking for new ways to help our Alliance Partners navigate and leverage our tools and resources. If you have a great idea you would like us to consider investing in, please email Microsoft Enterprise Alliance Connection at msac@microsoft.com

Marketing Resources

Sales Resources

Technical Resources

Licensing & Support Resources

Support Resources

Tools and Resources	Contact Information
MSPP Membership Maintain your Microsoft Partner Program membership. (Confirm your association to your employer's account.)	Microsoft Partner Program Membership Center https://partner.microsoft.com Click here for easy to follow instructions on how to associate your account in MSPP.
MSPP and Alliance Connection Support Resources Contact a dedicated Microsoft Partner Program specialist with questions about benefits available to you through the MSPP program and Alliance Connection.	msppgst@microsoft.com
Partner Resource Desk For U.S.-based partners, access the Partner Resource Desk for questions regarding licensing, products, and training.	Partner Resource Desk (800) 426-9400 x 81797 prd@microsoft.com
Microsoft Dynamics Partner Resource Desk For U.S.-based Microsoft Dynamics partners, access the Partner Resource Desk for questions regarding licensing, products, and training.	Partner Resource Desk (800) 426-9400 x 81792 prd@microsoft.com
Microsoft Yellow Pages Updated this quarter, the latest listing of key Microsoft contacts around the world who reside in our business groups, the partner team units, and partner marketing organizations just to name a few.	Microsoft Yellow Pages To access the Microsoft Yellow Pages click here...
MSFT Acronyms	MSFT Acronyms Would you like to learn the language of Microsoft? Click here to access our latest list of Microsoft Acronyms and their meanings.

People Ready Business Resources

Tools and Resources	Contact Information
Microsoft's Vision for a People Ready Business Learn about how you can Use technology to accelerate returns on your biggest investment — your people. Microsoft can help organizations realize the benefits of becoming a People-Ready Business with software that uniquely strengthens the capabilities and connections of people to create value in their roles.	Microsoft's Vision for a People Ready Business To learn more about how Microsoft can help organizations realize the benefits of becoming a People-Ready Business, access https://partner.microsoft.com/global/40027795 To watch Steve Ballmer discuss Microsoft’s vision for a People Ready Business and access other PRB resources, access http://www.microsoft.com/Business/default.mspx
Microsoft Enterprise Resource Guide The goal of the ERG is to help drive the broad success of Microsoft and its partner community in the enterprise through clear, consistent, and timely field and partner guidance. Whether you are in an alliance or a marketing or sales role, the ERG is designed to help you learn about Microsoft enterprise strategies, priorities, and marketing investments.	Microsoft Enterprise Resource Guide We encourage you to periodically visit https://partner.microsoft.com/erg to access an online version of the ERG and read the latest bulletins. If you have questions, please email ergback@microsoft.com.
Microsoft Enterprise Customer Web Site Learn more about the Microsoft people-ready business vision and stay current on what Microsoft is communicating to enterprise customers.	Microsoft Enterprise Customer Web Site Click here...

Partner Training Resources

Tools and Resources	Contact Information
Microsoft Partner 101 Training Resource Jumpstart your understanding of Microsoft, our business strategy, products, customer marketing campaigns, and field organization.	Microsoft Partner 101 Registration (fee-based) http://www.mspartner101.com
Partner Learning Center The PLC is your destination for all your sales, marketing and technical training needs. The PLC contains thousands of classes to help you sell, market, design, deploy and develop great solutions with Microsoft products. Choose from online classes, Hands On Labs Online, Classroom Instructor-led training, webcasts, seminars and even blended learning – all to meet your learning needs. You can also learn about several Microsoft events and conferences being held around the world through the PLC.	Partner Learning Center Access the PLC by clicking here. If you have any questions, you can email Partner Readiness Support ptrsupp@microsoft.com.

Events and Webcasts

Tools and Resources	Contact Information
Monthly Enterprise Partner Marketing Webcast Join monthly Enterprise Partner Group webcast to learn about current marketing opportunities for partners.	Webcast Registration http://www.msenterprisepartner.com
Directions on Microsoft The independent analyst firm at Directions on Microsoft analyzes shifts in Microsoft strategy, upcoming products and technologies, business and marketing initiatives, and organizational changes so you can quickly assess how they impact your business. They’ve studied Microsoft since 1992 and their staff includes Microsoft alumni with senior-level contacts throughout the company. Directions provides weekly news and analysis; product roadmaps, in-depth Research Reports on key technologies and trends, an OrgChart of the top 750+ Microsoft executives; and briefing and advisory services.	Directions on Microsoft To find out more about subscription programs, access http://www.directionsonmicrosoft.com/
Worldwide Partner Conference Come join more than 10,000 partners from around the world to network with Microsoft executives and field personnel to gain insight into Microsoft's upcoming sales, marketing, and technical solutions.	Worldwide Partner Conference Registration (fee-based) http://www.microsoft.com/partner/events/wwpartnerconference/
Conferences and Events View highlighted key conferences and events in the 2006-2007 Microsoft Marketing Events Calendar (available to Certified and Gold Certified Partners). Partner Login Required	Conferences and Events https://partner.microsoft.com/US/trainingevents (US Only) https://training.partner.microsoft.com/plc (Worldwide)

Partner Marketing Planning Resources

Tools and Resources	Contact Information
Enterprise Partner Website Align with the latest enterprise marketing activities.	Enterprise Partner Web Site http://www.msenterprisepartner.com
Integrated Messaging Framework Resources Use these resources to help develop integrated messaging and execute joint marketing plans.	Integrated Messaging Framework Resources Resources that communicate the value of the Microsoft platform Partner Login Required Click here... Microsoft trademark overview and branding guidance Click here...
Partner Logo Builder Use Partner Logo Builder to create and download custom logos for achieved Microsoft Partner Program Competencies.	Partner Logo Builder Click here...
Microsoft Executive Circle Read exclusive thought-leadership articles and best-practice insights developed for executives.	Microsoft Executive Circle Click here...
Partner Marketing Center Access content and resources aligned by Microsoft marketing priorities to help create demand for your solutions, identify top market needs, and develop customized marketing elements to promote your business. The Partner Marketing Center also includes guidance on Microsoft priorities outside of the enterprise marketing segment.	Partner Marketing Center Click here...
Customer Evidence Development Access publicly available case studies to support your marketing efforts. Work with your Partner Account Manager (PAM) (or contact partev@microsoft.com) to discuss developing joint customer case studies.	Customer Evidence Development http://www.microsoft.com/casestudies
EPG Partner PR Guide The 2007 EPG Partner PR guide provides our partners with insight into the Microsoft PR engine and the Microsoft PR process to drive joint and partner led PR.	EPG Partner PR Guide Click here to download the EPG Partner PR Guide

Demand Generation Resources

Tools and Resources	Contact Information
Demand Generation Resources Take advantage of the Microsoft Enterprise Demand Generation Engine (EDGE).	EDGE Program Information To find out more about EDGE, you can access an interactive EDGE playbook at Click here...
Partner Channel Builder Participate in a Microsoft partner networking and resource-sharing community to create new partnerships, locate specific opportunities, and collaborate with partners whose offerings complement your own.	Partner Channel Builder Click here...

Support Resources

Tools and Resources	Contact Information
MSPP Membership Maintain your Microsoft Partner Program membership. (Confirm your association to your employer's account.)	Microsoft Partner Program Membership Center https://partner.microsoft.com Click here for easy to follow instructions on how to associate your account in MSPP.
MSPP and Alliance Connection Support Resources Contact a dedicated Microsoft Partner Program specialist with questions about benefits available to you through the MSPP program and Alliance Connection.	msppgst@microsoft.com
Partner Resource Desk For U.S.-based partners, access the Partner Resource Desk for questions regarding licensing, products, and training.	Partner Resource Desk (800) 426-9400 x 81797 prd@microsoft.com
Microsoft Dynamics Partner Resource Desk For U.S.-based Microsoft Dynamics partners, access the Partner Resource Desk for questions regarding licensing, products, and training.	Partner Resource Desk (800) 426-9400 x 81792 prd@microsoft.com
Microsoft Yellow Pages Updated this quarter, the latest listing of key Microsoft contacts around the world who reside in our business groups, the partner team units, and partner marketing organizations just to name a few.	Microsoft Yellow Pages To access the Microsoft Yellow Pages click here...
MSFT Acronyms	MSFT Acronyms Would you like to learn the language of Microsoft? Click here to access our latest list of Microsoft Acronyms and their meanings.
Telephone-Based Sales Resources Access Microsoft Telephone-based Pre-sales Technical Support (TPTS).	TPTS Available exclusively to Certified Partners and Gold Certified Partners Partner Login Required Click here...

Partner Training Resources

Tools and Resources	Contact Information
Microsoft Partner 101 Training Resource Jumpstart your understanding of Microsoft, our business strategy, products, customer marketing campaigns, and field organization.	Microsoft Partner 101 Registration (fee-based) http://www.mspartner101.com
Microsoft Solution Selling Training for Partners Learn a proven customer-focused sales process to help increase your win rates and revenue production.	Microsoft Solution Selling Training for Partners Available exclusively to Certified Partners and Gold Certified Partners Partner Login Required Click here... Learn a proven customer-focused sales process to help increase your win rates and revenue production. You can access online classes in English, Chinese, Spanish and French in addition to participating in ILT classes being held around the world.
Partner Learning Center The PLC is your destination for all your sales, marketing and technical training needs. The PLC contains thousands of classes to help you sell, market, design, deploy and develop great solutions with Microsoft products. Choose from online classes, Hands On Labs Online, Classroom Instructor-led training, webcasts, seminars and even blended learning – all to meet your learning needs. You can also learn about several Microsoft events and conferences being held around the world through the PLC.	Partner Learning Center Access the PLC by clicking here. If you have any questions, you can email Partner Readiness Support ptrsupp@microsoft.com.

Events and Webcasts

Tools and Resources	Contact Information
Worldwide Partner Conference Come join more than 10,000 partners from around the world to network with Microsoft executives and field personnel to gain insight into Microsoft's upcoming sales, marketing, and technical solutions.	Worldwide Partner Conference Registration (fee-based) http://www.microsoft.com/partner/events/wwpartnerconference/
Conferences and Events View highlighted key conferences and events in the 2006-2007 Microsoft Marketing Events Calendar (available to Certified and Gold Certified Partners). Partner Login Required	Conferences and Events https://partner.microsoft.com/US/trainingevents (US Only) https://training.partner.microsoft.com/plc (Worldwide)

People Ready Business Resources

Tools and Resources	Contact Information
Microsoft's Vision for a People Ready Business Learn about how you can Use technology to accelerate returns on your biggest investment — your people. Microsoft can help organizations realize the benefits of becoming a People-Ready Business with software that uniquely strengthens the capabilities and connections of people to create value in their roles.	Microsoft's Vision for a People Ready Business To learn more about how Microsoft can help organizations realize the benefits of becoming a People-Ready Business, access https://partner.microsoft.com/global/40027795 To watch Steve Ballmer discuss Microsoft’s vision for a People Ready Business and access other PRB resources, access http://www.microsoft.com/Business/default.mspx
Microsoft Enterprise Resource Guide The goal of the ERG is to help drive the broad success of Microsoft and its partner community in the enterprise through clear, consistent, and timely field and partner guidance. Whether you are in an alliance or a marketing or sales role, the ERG is designed to help you learn about Microsoft enterprise strategies, priorities, and marketing investments.	Microsoft Enterprise Resource Guide We encourage you to periodically visit https://partner.microsoft.com/erg to access an online version of the ERG and read the latest bulletins. If you have questions, please email ergback@microsoft.com.
Demo Showcase for the People-Ready Business This 2006 special edition of Demo Showcase for the People-Ready Business contains three discs full of Virtual PC demonstrations ready for you to install, customize, and use to engage your customers and prove your expertise as a valued business partner.	Demo Showcase for the People-Ready Business You can order a copy of the Demo Showcase for the People-Ready Business by ordering product 005194 from the following URL http://www.msptr.com

Demand Generation Resources

Tools and Resources	Contact Information
Demand Generation Resources Take advantage of the Microsoft Enterprise Demand Generation Engine (EDGE).	EDGE Program Information To find out more about EDGE, you can access an interactive EDGE playbook at Click here...
Partner Solution Profiler Gain visibility in partner and customer directories by describing your solutions and differentiating them from those of your competitors.	Partner Solution Profiler https://partner.microsoft.com/global/40020720?PS=3

Events and Webcasts

Tools and Resources

Contact Information

Directions on Microsoft
The independent analyst firm at Directions on Microsoft analyzes shifts in Microsoft strategy, upcoming products and technologies, business and marketing initiatives, and organizational changes so you can quickly assess how they impact your business. They’ve studied Microsoft since 1992 and their staff includes Microsoft alumni with senior-level contacts throughout the company. Directions provides weekly news and analysis; product roadmaps, in-depth Research Reports on key technologies and trends, an OrgChart of the top 750+ Microsoft executives; and briefing and advisory services.

Directions on Microsoft
To find out more about subscription programs, access http://www.directionsonmicrosoft.com/

Sales Tools

Microsoft Incentives for Partners and Customers Help increase the return on your investment with MicrosoftIncentives.com - your resource for valuable offers, special financing, and incentives for Microsoft products.	https://www.microsoftincentives.com/
Online Sales Tools Access general and solution-specific competitive selling tools including case studies, comparisons, and research	Competitive selling tools for Microsoft partners Click here... Get the Facts – case studies focused on competitive migration and competitive selling Click here... SQL Server comparison tools Click here...
Business Value Tools Access sales resources that help measure the business value of Microsoft software	Comprehensive collection of partner business value tools https://partner.microsoft.com/value Solution-specific return on investment (ROI) calculators http://www.msftroi.com Report on the financial benefits of Windows Vista in the enterprise Click here... White paper on the value of the Microsoft Solution Accelerator for Business Desktop Deployment (BDD) Click here...
Technical Demonstration Toolkit (TDT) Access resources to help you quickly and easily demonstrate the advantages of Microsoft technologies and solutions to customers anywhere, without connectivity concerns.	Technical Demonstration Toolkit (TDT) Partner Login Required https://partner.microsoft.com/global/tdt
Software Assurance Use this program to help increase your services revenue, build stronger relationships with customers, and develop additional long-term business opportunities.	Software Assurance https://partner.microsoft.com/40012220
Customer Satisfaction Index Get valuable measurements of your customers’ satisfaction with your services and solutions (available to Certified and Gold Certified Partners).	Customer Satisfaction Index https://partner.microsoft.com/US/40017618?PS=95000140

Support Resources

Tools and Resources	Contact Information
MSPP Membership Maintain your Microsoft Partner Program membership. (Confirm your association to your employer's account.)	Microsoft Partner Program Membership Center https://partner.microsoft.com Click here for easy to follow instructions on how to associate your account in MSPP.
MSPP and Alliance Connection Support Resources Contact a dedicated Microsoft Partner Program specialist with questions about benefits available to you through the MSPP program and Alliance Connection.	msppgst@microsoft.com

Partner Training Resources

Tools and Resources	Contact Information
Partner Learning Center The PLC is your destination for all your sales, marketing and technical training needs. The PLC contains thousands of classes to help you sell, market, design, deploy and develop great solutions with Microsoft products. Choose from online classes, Hands On Labs Online, Classroom Instructor-led training, webcasts, seminars and even blended learning – all to meet your learning needs. You can also learn about several Microsoft events and conferences being held around the world through the PLC.	Partner Learning Center Access the PLC by clicking here. If you have any questions, you can email Partner Readiness Support ptrsupp@microsoft.com.
Microsoft Partner Training and Readiness Resource Center (MSPTR.COM) The Microsoft Partner Training and Readiness Resource center has thousands of CD and DVD based training and readiness resources available for order. Choose from airlift and post-conference DVDs, DVDs with sample demonstration VPCs to in-depth workshop training kits. NOTE: Available to Microsoft Gold Certified partners only.	Partner Training and Readiness Resource Center Access MSPTR through the following URL: http://www.msptr.com. If you have questions, you can email Partner Readiness Support ptrsupp@microsoft.com
Microsoft Official Certifications Microsoft Official Certifications are the way to ensure that you have the people to deliver great solutions for your customers. Having a certified workforce has been shown to increase performance, productivity and success of engagements, which is important for high customer satisfaction and repeat business. To help you get certified, Microsoft has launched the Partner Skills Plus program to help you on your way. Microsoft Certified Partners: Receive a 25% discount for up to 25 people in the organization Microsoft Gold Certified Partners: Receive a 30% discount for up to 100 people in the organization Enterprise Partners with an Enterprise Agreement (EA): May purchase certification vouchers under an EA agreement. Discounts up to 40%* on certification (*depending on EA level) and reporting capabilities to help you track your investment in your people.	Microsoft Official Certifications To access information on how to take advantage of Microsoft Certification through the Partner Skills Plus program, click on the following URL: https://partner.microsoft.com/offersummary

Events, Newscasts, and Newsletters

Tools and Resources	Contact Information
Conferences and Events View highlighted key conferences and events in the 2006-2007 Microsoft Marketing Events Calendar (available to Certified and Gold Certified Partners). Partner Login Required	Conferences and Events https://partner.microsoft.com/US/trainingevents (US Only) https://training.partner.microsoft.com/plc (Worldwide)
Microsoft Enterprise Partner Architect Summits Attend biannual architect summits.	If you would like to be invited to these summits held in the US and EMEA, please email eptechev@microsoft.com.
Microsoft Enterprise Partner Technology Update Newsletter Sign up for a monthly technical newsletter for CTOs and architects.	If you would like to be on the distribution list, email tdmnews@microsoft.com.
Analyst Webcasts Join monthly webcasts with Directions on Microsoft analysts.	If you would like to be on the distribution list, email tdmnews@microsoft.com.
Directions on Microsoft The independent analyst firm at Directions on Microsoft analyzes shifts in Microsoft strategy, upcoming products and technologies, business and marketing initiatives, and organizational changes so you can quickly assess how they impact your business. They’ve studied Microsoft since 1992 and their staff includes Microsoft alumni with senior-level contacts throughout the company. Directions provides weekly news and analysis; product roadmaps, in-depth Research Reports on key technologies and trends, an OrgChart of the top 750+ Microsoft executives; and briefing and advisory services.	Directions on Microsoft To find out more about subscription programs, access http://www.directionsonmicrosoft.com/

Developer Tools

Tools and Resources	Contact Information
Microsoft Developer Network (MSDN) Subscriptions Get the latest Microsoft developer tools, including beta software.	Microsoft Developer Network (MSDN) Subscriptions Included in Microsoft Partner Program toolkits for Microsoft Certified and Gold Certified Partners. https://partner.microsoft.com/US/program/ programoverview/40019775
TechNet Subscriptions Receive detailed technical information, including service packs and deployment guides.	TechNet Subscriptions Included in Microsoft Partner Program toolkits for Microsoft Certified and Gold Certified Partners.Click here...

Tools and Resources	Contact Information
Microsoft Technical Service Coordinators Streamline your support experience. Technical Service Coordinators around the world offer you consultative assistance through workshops and advisory services, support relationship management, and escalation management.	Microsoft Technical Service Coordinators Get access to 40 hours of this special service exclusively for Gold Certified Partners who do not have a Premier Support relationship with Microsoft https://partner.microsoft.com/40012316
Business Critical Phone Support Get access to Microsoft technical-support engineers who can help you solve technical issues concerning non-developer products that affect a critical function of your customer’s business.	Business Critical Phone Support https://partner.microsoft.com/40012229
5-Pack Professional Support Connect with Microsoft support professionals to get help resolving specific symptoms encountered while using Microsoft software. Microsoft 5-Pack Professional Support gives you access to Microsoft support professionals by phone when your customer is not in a business-critical situation.	5-Pack Professional Support Click here...
Online Concierge Chat one-on-one with a Microsoft Online Concierge 24 hours a day, 7 days a week (in English) to get assistance locating self-help technical resources.	Online Concierge https://partner.microsoft.com/40012664
Internal Use Licenses As a core program benefit, Certified Partners and Gold Certified Partners receive software licenses for internal use, development and testing, demonstration, and training. As Certified and Gold Certified Partners, you receive software within your Program Toolkit.	Internal Use Licenses Click here...
Demo Licenses Demonstration licenses are provided for customer demonstration purposes only—that is, licenses to be used only by employees of the company with customer contacts..	Demo Licenses Click here...
Developer Licenses and Tools Upon the release of Visual Studio 2005, Certified Partners and Gold Certified Partners will be upgraded from the MSDN subscription to one of the higher value MSDN Premium Subscriptions . With Visual Studio 2005, Microsoft expands the existing product line to include Visual Studio 2005 Team System , a new class of extensible lifecycle tools designed to increase the predictability of software development processes, shorten the development life cycle, and to enable IT departments to deliver greater business value.	Developer Licenses and Tools http://msdn2.microsoft.com/en-us/vstudio/aa718656.aspx
Toolkits Additional Microsoft Partner Program Toolkits are available and enable a partner to purchase benefits for qualified locations in their organization.	Toolkits Click here...

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